LJAWF Artist




  • Application Window
    - apply anytime between
    March 1 - July 16, 2021

  • Rolling Admission Notification
    - applicants will be notified within 2 weeks of applying on ZAPP

  • Booth Purchase Deadline
    - 1 week after receiving acceptance notification

  • Artist Load-in
    Friday, October 8, 2021 
  • Artist Load-out
    Sunday, October 10, 2021




What are this year's La Jolla Art & Wine festival dates?

  • Saturday, October 9 to Sunday, October 10, 2021

Why should I participate in this show?

  • The 2021 La Jolla Art & Wine Festival will be in the heart of the village of La Jolla, surrounded by upscale galleries and stores.

  • LJAWF has partnered with the La Jolla Village Merchants Association, so we expect merchants to invite their clientele to the 2021 show.

  • The show raises money for public schools.


How can I access details about the LJAWF's terms and conditions?

  • For a complete list of terms and conditions, please check the Zapplications application page. For your convenience, we have provided some of the terms and conditions here for you to view.


How can I apply for the 2021 La Jolla Art & Wine festival?

  • Applications are available through Zapplications. Artists must register with ZAPP and create a free profile to apply for the LJAWF.

  • LJAWF has a non-refundable $40 application fee.


  • Artists must follow all current CDC guidelines for COVID-19 at the time of the event in October 2021. 

  • Artist agrees not to attend the event if experiencing any symptoms of COVID-19 or if exposed to another with a confirmed case of COVID-19.

  • For a list of the most current guidelines check the:

  • Guidelines may include face coverings, limited number of people in the booth, extra sanitization, social distancing between booths, or whatever else is applicable at the time of the event.

Who are the judges selecting the awards for the LJAWF?

  • Local gallery representatives and artists. 


How will I know if I am accepted?

  • This year applications will be juried on a rolling basis, as they are received. Artists will be notified within about two weeks of applying via ZAPP and email.


What should I do if I am accepted?

  • Upon notification of acceptance through Zapplications, artists must go to the LJAWF website to select their booth (select "Pay for Booths" under the Artist tab).

  • Booths will be sold on a first-come, first-served basis this year.
    To confirm their spot, artists must select their booth and pay the booth fee in full, within one week of receiving their acceptance notification.

  • Accepted artists should take advantage of special, discounted hotel rates offered to exhibiting artists. A list of discounted hotels will be available at the LJAWF website for artists to have ample planning time.

How will people know who I am at the LJAWF?

  • The festival program will contain a map of the street and a corresponding key connecting the booth number to your name.

  • Prominently, professionally displayed booth labels will include your name and booth number.

What will be included in the registration packet?

  • When you arrive for load-in you will receive a registration packet that includes the following items: your festival badge (use for access to the Artists' Cove), a map of the festival, a list of the artists, a parking pass with directions to the shuttle stop location (less than one mile from LJAWF), and a lunch menu to order from local restaurants. 

  • All accepted artists will also receive load-in information via email a few weeks prior to the event.


Where do I stay during the festival? 

  • Please check back this summer for our complete list of hotel recommendations. 


What does my booth fee include?

  • LJAWF provides the space from which to sell, but as of 2021 all artists must bring their own clean white tent. All booth displays must be professional and all sides of the tent must have vinyl wall panels to accommodate social distancing between artists.

  • Artists are provided with laminated booth signage (which lists your name, medium, and booth number), identification badges, free parking with shuttle service, booth sitters, and hotel referrals.

  • The festival provides 24-hour roving security the weekend of the festival.


During what hours of the festival am I required to be in my tent?

  • Artists are required to man their booths during the festival hours of 10am to 6pm on Saturday, October 9th and 10am to 6pm, Sunday, October 10th. Artists that do not follow this rule will not be invited back.


Where will I go if I need to rest, eat, or request equipment or a booth sitter?

  • LJAWF provides an "Artists' Cove" as an exclusive rest and dining area for artists.

  • This area will be staffed with a "Cove Concierge" that can assist you with scheduling a "booth sitter.”

​Can I embellish my booth?

  • The LJAWF encourages artist creativity in booths. However, please note that extended signs, tables, flags, umbrellas, chairs or other items will NOT be allowed beyond your designated tent space due to fire lane regulations. 


Do you provide overnight security?

  • Artists are responsible for the security of their belongings at all times.

  • The festival provides 24-hour roving security the weekend of the festival.


How can I increase my chances of being accepted?

  • There are a few guidelines for increasing your chances of acceptance.

  • Articulate clearly in your artist statement to describe your methods, materials, and inspiration.

  • Ensure that your artwork shows well in the images: clarity and detail are more important than mood lighting.

  • Present a booth image that shows clearly how you arrange and organize your work in an outdoor festival. The jurors like to see the scale of your work and continuity of style.


Booth Information

  • The space for a single booth is 10’ x 10’ and the space for a double booth is 10’ x 20.’ 

  • As of 2021, all artists must bring their own clean white tent. All booth displays must be professional and all sides of the tent must have vinyl wall panels to accommodate social distancing between artists.  



  • Booth selection is not final until payment is received. The easiest, fastest way to purchase your booth is via our online payment portal.


Hotel Information

​Hotel information will be available summer 2021 on our website. 


Seller’s Permit and Contract

Exhibitors are responsible for establishing their own merchant accounts for collecting payment. Artists must have a current and valid California State Board of Equalization Permit to participate in the LJAWF. Artists are solely responsible for collecting monies for works sold and for payment of taxes to any city, county, state, or federal agency. Artists must have their permit onsite during the Festival. All Artists are required by the State of California to file a Sales & Use Tax Return.


The La Jolla Art & Wine Festival Art Director can be reached at:

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