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People who work at Sponsor SurfWater
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The annual La Jolla Art & Wine Festival returns to the village of La Jolla on September 28 & 29, 2024.  Spanning Girard Ave between Prospect St and Torrey Pines Road, this prestigious two-day juried art show and wine and beer festival is FREE and open to the public. Featuring the works of over nearly 170 artists and attendance of 40,000+, the LJAWF has something for everyone including a silent auction, roving entertainment, family art center, premier wines and San Diego’s top craft brews and distilleries.

The majority of these art-lovers are 30 to 50-year old residents of the affluent community of La Jolla, its surrounding neighborhoods, and many come to the LJAWF with young children. The La Jolla Art & Wine Festival offers a unique way to reach this appealing demographic in an upscale, relaxed setting where they are receptive to brand messages. Most importantly, all proceeds from the event benefit the local public elementary, middle and high schools (La Jolla, Torrey Pines, and Bird Rock Elementary Schools and Muirlands Middle School, La Jolla High School), so that your marketing dollars will be reinvested in the communities where you do business.

For complete information on sponsorship levels and benefits, please contact us at Customized package designed to meet your marketing and financial goals are available.


This being our inaugural year at the esteemed La Jolla Art & Wine Festival, we were thoroughly impressed. From the outset, Sherry and Brenda offered unwavering support, ensuring a seamless and successful participation. The event organizers' extensive efforts in digital marketing and social media promotion significantly contributed to its outreach. 


The festival itself perfectly aligned with our expectations, drawing substantial foot traffic and attracting a notable presence of influential community members. Our experience was nothing short of delightful, and our achievements exceeded our aspirations. We eagerly anticipate the prospect of returning next year.

Kaveh Nourmofidi of Aficio22


Geppetto's has been involved in La Jolla Art and Wine festival since the very first year!

We love it! It brings families together and supports our local public schools with much needed funds.


Kids have a blast in the Geppetto's Family Art Center and it's now a La Jolla tradition!

~ Brian Miller, Owner of Geppetto's Toys


Our team had an excellent experience with La Jolla Art and Wine Festival 2023! Brenda and Sherry were very responsive and easy to work with which made for a streamlined planning experience. The messaging and promotion surrounding the event was thorough and our VIP guests had a wonderful time.

The festival participants had such great energy. We had over 1700 visitors stop by our activation. They were very engaged and loved participating in our photobooth, premium take-home activities, and spinwheel sweepstakes game.

Some quotes from the event:
"The wine label stickers are such a great idea! I just made an anniversary card for my parents and will buy a special bottle of wine for them!"


"This event is even better than last year!”


Grace Knopp, of TideSmart Global (Jadot)


As an artist sponsor participating in LJAWF for the past two years, The Rosin Box Project has absolutely adored working with the entire festival team from pre-event planning to the event itself.


The organization and communication leading up to the festival were exceptional, ensuring we had an incredibly smooth and stress-free preparation, load in, and overall experience.


At the festival, we were pleasantly delighted to know that not only were the festival vendors anticipating our roving performances, but the general public was eagerly awaiting our pop-up mini shows. The atmosphere was vibrant and welcoming, with such a diverse and enthusiastic crowd, which allowed for us to attract new audiences to our season programming of performances and gain significant exposure.


The festival's blend of art, performance, and community created such a unique and memorable experience! We cannot recommend enough sponsoring or participating in LJAWF for its professional organization, high attendee engagement, and the invaluable opportunity it presents for artists to showcase their work to a receptive and truly appreciative audience!

Carly Topazio of the Rosin Box Project.

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