• Friday, October 11, 2019

  • Artist Load-in

  • Sunday, October 13, 2019
    Artist Load-out 






Why should I participate in this show?

  • The 2019 La Jolla Art & Wine Festival will be in the heart of the village of La Jolla, surrounded by upscale galleries and stores.

  • LJAWF has partnered with the La Jolla Village Merchants Association, so we expect merchants to invite their clientele to the 2019 show.

  • There will be no admission fee.

  • The show raises money for public schools.


How can I access details about the LJAWF's terms and conditions?

  • All information for artists about the LJAWF will be available on the website and the Zapplicatons application page. For your convenience, we have provided the Terms and Conditions here for you to view.


How can I apply for the 2019 Festival?

  • Applications will be available through Zapplications. Artists must register with ZAPP and create a free profile to apply for the LJAWF.

  • LJAWF has a non-refundable $35 application fee.


Who are the jurors selecting the LJAWF 2019 Artists?

  • We are currently in the process of selecting our jury. 


Who are the judges selecting the awards for the LJAWF?

  • Local gallery representatives and artists. 


How will I know if I am accepted?

  • All artists will be notified in August through the Zapplications website and via email. 


What should I do if I am accepted?

  • Upon notification of acceptance through Zapplications, artists must go to the LJAWF website to select their booth (select "Pay for Booths" under the Artist tab). Booths will be sold at a first-come, first-served basis this year.

  • The following items must be postmarked by August 30, 2019 - copy of California State Seller's Permit (for all new artists)

    • The festival is held on the streets of downtown La Jolla. For the Seller's Permit, put the address: 1111 Marine Street, La Jolla, 92037. (Do not mail a copy to this address)

    • Please submit a copy of your sellers permits to PO Box 2369, La Jolla, CA 92038 or email it to

  • Booth selections begin August 3, 2019. 

  • Accepted artists should take advantage of special, discounted hotel rates offered to exhibiting artists. A list of discounted hotels will be available at the LJAWF website for artists to have ample planning time.

What should I do if I am wait-listed?

  • A Wait List is selected from the Jury's scores in each medium.

  • Wait-listed artists are invited to participate as cancellations occur in their particular medium.

  • If you receive notice that you have been wait-listed, email to let us know that you are still interested in participating in the show.


How will people know who I am at the festival?

  • The festival program will contain a map of the street and a corresponding key connecting the booth number to your name.

  • Prominently, professionally displayed booth labels will include your name and booth number.

What will be included in the registration packet?

  • When you arrive for load-in you will receive a registration packet that includes the following items: your festival badge (use for access to the Artists' Cove), a map of the festival, a list of the artists, a parking pass with directions to the shuttle stop location (less than one mile from LJAWF), and a lunch menu to order from local restaurants. 


Where do I stay during the festival? 

  • Please review our list of hotel recommendations. 


What does my booth fee include?

  • Artists are provided with a standard 10' x 10' booth set up with a pop-up tented roof and one vinyl wall panel (i.e., the $525 includes the exhibition fee and a 10' x 10' tent).

  • Tables, chairs and white vinyl wall panels are available for rent from the supplier on our website. You may purchase these rentals when you purchase your booth.

  • Artists are provided with laminated booth signage (which lists your name, medium, and booth number), identification badges, free parking with shuttle service, booth sitters, and hotel referrals.

  • The festival provides 24-hour roving security the weekend of the festival.


During what hours of the festival am I required to be in my tent?

  • Artists are required to man their booths during the festival hours of 10am to 6pm on Saturday, October 12th and 10am to 6pm, Sunday, October 13th. There will be penalties for artists who close or break-down their booth early.


Where will I go if I need to rest, eat, or request equipment or a booth sitter?

  • LJAWF provides an "Artists' Cove" as an exclusive rest and dining area for artists.

  • This area will be staffed with a "Cove Concierge" that can assist you with: scheduling a "booth sitter," renting additional equipment, etc.

Why do I have to rent a tent?

  • LJAWF includes a tent rental in the artist fee. This decision was driven by two goals: improve artist load-in logistics and increase street appeal. The City of San Diego does not allow a street closure until after business hours. Providing tents that we will set up immediately after street closure facilitates a fast and efficient set up procedure for artists.

  • LJAWF strives to host San Diego's finest artist event while maintaining what we believe to be the lowest artist participation fees for an event of this caliber in the area.

Can I embellish my booth?


  • The LJAWF encourages artist creativity in booths. However, please note that extended signs, tables, flags, umbrellas, chairs or other items will NOT be allowed beyond your designated tent space due to fire lane regulations. 


Do you provide overnight security?

  • Artists are responsible for the security of their belongings at all times.

  • The festival provides 24-hour roving security the weekend of the festival.


How can I increase my chances of being accepted?

  • There are a few guidelines for increasing your chances of acceptance.

  • Articulate clearly in your artist statement to describe your methods, materials, and inspiration.

  • Ensure that your artwork shows well in the images: clarity and detail are more important than mood lighting.

  • Present a booth image that shows clearly how you arrange and organize your work in an outdoor festival. The jurors like to see the scale of your work and continuity of style.


Booth Information

  • In the interest of presenting a professional, aesthetically pleasing environment, all artists must display their work in the tents which the festival acquires from an outside vendor.

  • Each tent is 10’ x 10’. A single tent may not be shared, but two artists may share a double or triple booth if they exhibit in 2-D and 3-D mediums (for example: Paintings on the walls and Sculpture on pedestals or tables).

  • Booth selections are at a first-come, first-served basis.


Equipment Rental Information

Your equipment requests (e.g., table, chair, vinyl wall panels) will be placed with the vendor after you submit payment for them on our website. Pegboard and electricity will not be available for rent. Please note that rentals will only be requested per your payments. Please ensure that you pay in advance for the rentals you require. 



Booth selection is not final until payment is received. The easiest, fastest way to purchase your booth is via our online payment portal. You may pay via check if you choose, but we cannot hold your booth until your check has cleared. If paying with check, you MUST email the Art Director of this decision immediately.


The Art Director can be reached at:

Hotel Information

Hotel information will be available on the LJAWF website under Visitors.


Seller’s Permit and Contract

Exhibitors are responsible for establishing their own merchant accounts for collecting payment. Artists must have a current and valid California State Board of Equalization Permit to participate in the LJAWF. Artists are solely responsible for collecting monies for works sold and for payment of taxes to any city, county, state, or federal agency. Artists must have their permit onsite during the Festival. All Artists are required by the State of California to file a Sales & Use Tax Return.


2018 Artist Survey Results Provided by QuestionPro

QuestionPro provides unparalleled insights and just launched enterprise features including Communities, Customer Experience, Workforce, and Mobile. 

La Jolla Art & Wine Festival

Returning October 9 & 10, 2021

10 am - 6 pm

Girard Avenue, La Jolla, CA 92037

Tax ID# 46-0528650

General Inquires:

P.O. Box 2369, La Jolla, CA 92038

  • White Twitter Icon
  • White Facebook Icon
  • White Instagram Icon

Join our mailing list for all the latest updates. We’ll see you in 2021!

© 2020 La Jolla Art & Wine Festival

  • White Twitter Icon
  • White Facebook Icon
  • White Instagram Icon